FACEBOOK ADVERTISING

FACEBOOK ADVERTISING


Advertising on Facebook is one of the channels most used by advertisers to achieve conversions and notoriety through social networks, also known as social media.

At Mavenup Creatives, as a Facebook advertising company, we analyze each factor that allows us to be relevant to users within Facebook campaigns. We choose different advertising objectives and select both the formats of the Facebook ads or creativities and the locations or placements that best suit our marketing objectives.

Every client is different, and your Facebook advertising strategy should be too. We evaluate the factors currently affecting the website's positioning and detect the opportunities for improvement in each case.

METHODOLOGY USED TO MAKE

FACEBOOK ADVERTISING

There are currently two ways to advertise on Facebook:

·         In the first place, the first and most basic is promoting our posts directly from the Fan Page. This option is very limited since it does not allow us to configure the objective of promoting our advertising on Facebook. Therefore, we will leave out many other options to consider, which will be limited to optimizing interactions, likes, comments or shares.

·         On the other hand, the second and most recommended is through the interface of Facebook Business Manager. This tool will help us manage Fan Pages, advertising campaigns and others much more efficiently.

A good digital advertising strategy on Facebook can position us in the minds of our target audience in each of the different phases of the sales funnel. That is why Facebook offers advertisers in their Facebook Business Manager campaigns different objectives when creating and, thus, optimizing their campaigns. Objectives that we use in Mavenup Creatives to define a methodology that leads us to success.

FACEBOOK ADVERTISING

Micro-segmentation

Digital advertising on Facebook allows micro-segmentation to impact our buyer persona more optimally.

A/B testing

Possibility of carrying out A/B tests. To check what type of campaigns works best.

Traffic

Generate traffic focused on sales/leads. Advertising on Facebook allows you to set various objectives, one of which is the generation of sales/leads in the campaigns.

Micro-conversions

Generate traffic focused on micro-conversions. More specific objectives include a cart, lead, purchase, long, etcetera.

Physical location

Possibility of directing traffic to the physical business. To promote the most local businesses or, for example, events.

Paid advertising

Complementarity with other paid social media advertising, such as LinkedIn and Instagram advertising.

What is the most effective advertising on Facebook?

There are different types of ad formats and locations within Facebook, so depending on our business and objectives, we will choose a type of creativity and specific placements.

When it comes to creativity, dynamic content is always more attractive, although a good image and the right copy may be enough to attract users' attention. In addition, the type of message and format of the creativity we can choose will directly influence us when selecting some placements or others.

What requirements do we need to advertise on Facebook?

There are no minimum requirements, but we will need to open a Fan Page and create a Business Manager account to use all the tools that Facebook provides us, such as the ad manager.

What budget do we need to invest in Facebook?

The advertising price on Facebook is simply the daily or total investment that advertisers decide for their ads, without a minimum cost, extras for technology or subscription. In any case, depending on the needs and objectives of the advertiser, from Mavenup Creatives, we will recommend a minimum investment and objectives appropriate to the market data, estimating the results.

How much does this service cost?

It depends on your situation and the objectives that are pursued. However, we can always ensure that we are clear and transparent.

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